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What Keeps A Leader From Following

Posted by Steve Nyhof on 24 June 2010

I like telling stories because it helps us all understand and remember a little better... Just a few years back when the economy was still going strong, we were producing over 350 house plans through my office per year.

Several of the builders we drew for seemed to have more issues than the rest, and because I hate problem areas, I worked hard at trying to find out why. Everyone of my employees just couldn't get every detail correct on these home builders plans, there was always something wrong, something they would complain to me about.

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Testimonials are more than you may think!

Posted by Steve Nyhof on 12 March 2010

For years I have written testimonials for about every product and service I have purchased or been involved with. Why? Because I’m a nice guy? Nope! I do it for me. Well, not completely. Writing a testimonial today can offer a way to brand yourself, and in many cases get a link back to your website.

But it is in how you write the testimonial that matters more. I have had several testimonials be placed at the top of the testimonial page of a number of company’s. You can do this by over doing it just a little, you know, really ham is up about the company!

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Best Practices for Title and Description Tags

Posted by Steve Nyhof on 9 March 2010

Due to being busy I have never written on this topic in detail like I am going to do here. When I really cared, I would enter my title and descriptions very specifically... and for google. This is about character length and keywords and how they are displayed in google organic listings. Note I said displayed. This article is not focused on keywords as much as on display.

While it is the keywords that make a listing show up in the first place, it is what happens next that is also very important. Someone needs to notice your listing so it gets a click. Right! This is more important at this point than even your landing page because the google visitor is not there yet.

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